MSc Data for Marketing - alternance
Transform Marketing Strategies with Data-Driven insights
Required to apply:
A Bachelor’s or Master’s degree.
European citizenship or residency in France for
at least one year.
- 120ECTS
- 2Years
- English & french
QS World University
Rankings France #1
Academic Direction & Awarding Bodies
Is this program
for you?
Our MSc in Data for Marketing is perfect for individuals eager to blend creativity with analytics to drive impactful marketing strategies. If you're fascinated by understanding consumer behavior, optimizing marketing campaigns, and leveraging data to make informed decisions, this program is designed for you. In this 2-year specialized marketing training, you’ll engage in practical projects with industry leaders like Orange and LVMH, while alternating studies with an apprenticeship in the field of marketing. Graduates are poised to excel in roles such as Marketing Data Analyst and Digital Marketing Strategist, equipped to navigate and transform the marketing landscape.
What is the program about?
Join the forefront of marketing innovation with our MSc in Data for Marketing, where data and technology redefine strategies. At Albert School, we empower you with AI-driven tools to analyze consumer behavior and craft compelling narratives.
Dive into digital marketing, predictive analytics, and brand management. Envision roles like Digital Marketing Strategist, Consumer Insights Analyst, or Brand Manager at giants like L'Oréal or dynamic startups like Algolia and Swile.
Our program is crafted for those who see marketing as both an art and a science, leveraging data to drive decisions and creativity to captivate audiences.
Companies that
have recruited our students
What makes the apprenticeship
track different?
Direct Networking and Mentorship
Access to industry leaders and professionals, providing career insights and valuable connections.
Immediate Practical Learning
Case studies with partner companies to apply academic knowledge to real-world problems.
Integrated Professional Experience
Hands-on projects with top firms such as LVMH, Orange, and BCG, ensuring graduates have a strong portfolio and industry-ready skills.
The 4 foundational blocks of the program
Full Funnel Marketing Strategy
Full funnel for conversion
SEO & SEA
Web analytics fundamentals
Marketing automation & growth
Marketing automation
AI for cross-selling recommendation
Customer Journey Management
CRM 101
AI for CRM
Humanities & Soft Skills
Soft skills
GDPR fundamentals
Responsible AI
Core approaches of our methodology
Professors from professional world
Practical cases - Alberthon
Personalized Mentorship + Professional Career Coaching
What our partners, business leaders, and educators are saying about us
xavier niel
Albert School corresponds exactly to the needs that companies have today and will have tomorrow. It's incredibly important to support innovation in terms of school creation, and participate in the creation of schools that will bring talent into our companies.
Ana
My time at Albert School equipped me with practical data analysis skills and an understanding of data-driven marketing strategies. The exceptional instructors and participation in industry hackathons provided real-world insights, and the school helped connect me with companies aligned with my career goals. All the things I learnt have shaped my journey and are significantly helping in my job at LVMH.
florent seine
What we're seeing today is that most training courses are geared towards too academic issues. And business reality is far removed from these academic issues. Initiatives like Albert School's are therefore to be encouraged.
We prepare you for the most in-demand business and data jobs on the market
Data Analyst
A data analyst cleans and interprets complex data sets to help taking informed business decisions and strategies.
On average, they earn from €60 000 to €100 000 per year depending on their experience.
Marketing Consultant
A marketing consultant advises businesses on data-driven marketing strategies to improve brand presence and market reach.
On average, they earn between €40 000 and €75 000 per year depending on their experience.
Growth Hacker
A growth hacker ideates and implements creative, low-cost strategies to help grow a company's user base and revenue.
On average, they earn between €40 000 and €90 000 per year depending on their experience.
Digital Marketing Manager
A digital marketing manager oversees online marketing campaigns and interprets results to enhance brand awareness and drive sales.
On average, they earn between €35 000 and €80 000 per year depending on their experience.
Business Developer
A business developer identifies, develops, and maintains relationships with clients, and secures new business opportunities to ensure growth.
On average, they earn between €60 000 and €110 000 per year depending on their experience.
Analytics Specialist
An analytics specialist employs data analysis tools to gather insights and optimise business performance.
On average, they earn from €60 000 to €100 000 per year depending on their experience.
