MSc Data for Marketing - alternance
Transform Marketing Strategies with Data-Driven insights
Required to apply:
A Bachelor’s or Master’s degree.
European citizenship or residency in France for
at least one year.
- 120ECTS
- 2Years
- English & french
QS World University
Rankings France #1
Academic Direction & Awarding Bodies
Is this program
for you?
Our MSc in Data for Marketing is perfect for individuals eager to blend creativity with analytics to drive impactful marketing strategies. If you're fascinated by understanding consumer behavior, optimizing marketing campaigns, and leveraging data to make informed decisions, this program is designed for you. In this 2-year specialized marketing training, you’ll engage in practical projects with industry leaders like Orange and LVMH, while alternating studies with an apprenticeship in the field of marketing. Graduates are poised to excel in roles such as Marketing Data Analyst and Digital Marketing Strategist, equipped to navigate and transform the marketing landscape.
Companies that
have recruited our students
What makes the apprenticeship
track different?
Direct Networking and Mentorship
Access to industry leaders and professionals, providing career insights and valuable connections.
Immediate Practical Learning
Case studies with partner companies to apply academic knowledge to real-world problems.
Integrated Professional Experience
Hands-on projects with top firms such as LVMH, Orange, and BCG, ensuring graduates have a strong portfolio and industry-ready skills.
The 4 foundational blocks of the program
Full Funnel Marketing Strategy
Full funnel for conversion
SEO & SEA
Web analytics fundamentals
Marketing automation & growth
Marketing automation
AI for cross-selling recommendation
Customer Journey Management
CRM 101
AI for CRM
Humanities & Soft Skills
Soft skills
GDPR fundamentals
Responsible AI